Talking about fentanyl saves lives. We’re encouraging parents to discuss the dangers of fentanyl with their kids — and with each other.

More Americans are dying of drug overdoses than ever before.

Fentanyl, a synthetic opioid, is making drugs more deadly. The Ad Council created the Drop the F*Bomb campaign to educate parents about fentanyl and encourage them to be explicit with their kids about the unique risk fentanyl poses.

This website offers tips and resources for talking about fentanyl with your kids. Don't wait. Start the conversation today.

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